For Health Plans & Medicare Advantage

The Nation's Virtual Primary Care Practice — Built for Plan Performance

A dedicated, lifelong primary care doctor at every member's fingertips. HealthTap is a Joint Commission–accredited virtual medical group — 100% board-certified MDs/DOs — that augments your network to engage unattributed members, improve Stars and HEDIS, optimize RAF coding, and reduce total cost of care.

Founded 2010 All 50 States + D.C. 100M+ Marketed Lives $160M+ Raised
Joint Commission Gold Seal SOC 2 Type II NCQA Credentialing HIPAA Secure
HealthTap virtual care — doctor on phone with physician network
-19.9
YoY medical claims reduction
(-$2,760 PMPY)
57
Eligible care gaps closed
(90th percentile)
4.95
Post-visit star rating
(NPS 80+)
65
Of patients return for >1 visit
(~2.3 visits/year)
Why HealthTap

Six Reasons Health Plans Choose Us

Every card answers a question your leadership team is already asking.

Engage Unattributed & Under-Engaged Members

Over 100M Americans lack a PCP. We turn your "invisible" members into attributed, engaged patients with longitudinal PCP relationships that drive quality scores and reduce avoidable utilization.

~1 in 3 Americans has no PCP — we close that gap

Improve HEDIS & Star Ratings

Our board-certified PCPs manage chronic conditions, close quality gaps, and drive medication adherence — systematically. We perform at the 90th percentile for eligible care gap closure.

57% eligible care gaps closed — 90th percentile

Rate Flexibility & Transparency Aligned to Value

No black-box PMPM access fee. Transparent pricing billed through claims and aligned to your MLR: FFS, discounted FFS + shared savings, PEMPM, or capitation. Start with FFS; evolve to VBC.

ROI of 3-5x within the first year

Optimized / Appropriate RAF Coding

Our PCPs conduct comprehensive Eval360 wellness visits with thorough data intake and accurate HCC/Risk Adjustment coding for otherwise undocumented members — ensuring appropriate risk scores.

100% physician compliance in RA coding

Reduce ER & Avoidable Utilization

A trusted virtual PCP relationship — backed by on-demand urgent care with sub-15-minute wait times — redirects avoidable ED visits and lowers total medical expense.

-19.9% medical claims · 1.8% vs. 1.6% ER follow-up

In-Network Specialist Steerage & Coordination

HealthTap physicians generate referrals within our EMR — steering members to in-network specialists, labs, and imaging via your provider directory or navigator team. Clinical data flows back to your programs.

Configured to your directory & formulary
Clinical Scope

Visit Types

HealthTap can manage 80–90% of typical PCP encounters virtually. All care delivered by U.S.-licensed, board-certified MDs/DOs with an average of 28 years of clinical experience.

Comprehensive Wellness Visits

Gaps/Stars/HEDIS-focused visits aligned to your key quality initiatives. AWVs, HRAs, care gap closure, and accurate HCC documentation via our Eval360 protocol.

General Primary Care

Ongoing, relationship-based primary care for unengaged and unattributed members. Members choose and keep their own board-certified PCP for chronic disease management, behavioral health, preventive care, and medication management.

Urgent Care

365-day on-demand access to the first available physician for non-emergency issues. Sub-15-minute average wait times. Synergistic with primary care for instant access and ED cost avoidance. Available regardless of partnership model.

Member Engagement

Omnichannel Member Engagement

"How do you actually get my members to use this?" — We manage the full funnel from eligibility list receipt through visit completion.

Multi-Channel Outreach

Direct MailSMS / MMSEmail CampaignsPhone OutreachCo-Branded Landing Pages

Every campaign is co-branded with the health plan for trust and recognition. Warm hand-offs, timely data exchange, and clear member communication at every step.

Deploy in 4–6 weeks — no rip-and-replace

Engagement Results

~20%
Member reach in first 3 weeks
95%
Of touched patients book a visit
83%
Of touched patients complete a visit
Where We Start

Target Cohorts

Plans typically begin with one or more high-impact populations, then expand as outcomes are proven.

Unattributed Lives

Members with no PCP on file — the largest untapped source of attribution, coding, and quality improvement.

New Member Activation & Coding

Newly enrolled members who need an initial wellness visit, HRA, and baseline HCC documentation.

Rural Populations

Members in HPSAs or rural areas with limited PCP access — 92% of rural counties are shortage areas.

Urban Centers with Poor Access

Dense markets where network adequacy looks adequate on paper but wait times exceed 31 days.

AWV Target Cohorts

MA members overdue for their Annual Wellness Visit — a direct lever for Stars and RAF accuracy.

Care Gap Closure Cohorts

Members with open HEDIS gaps not reached by existing programs (diabetes, depression, A1c, etc.).

What Sets Us Apart

Relationship-Based Care

Members choose and keep their own PCP. 91% continuity rate. Not a random call center.

Nationwide Capacity

50–100+ MDs/DOs across all 50 states. Same-day appointments. Sub-15-min urgent care.

Purpose-Built Technology

Proprietary EMR, patient portal, and engagement platform. API/HL7/FHIR integration. AI-powered workflows.

Accredited Excellence

Only virtual PCP practice with Joint Commission Gold Seal. SOC 2 Type II. NCQA. 28 yrs avg. experience.

Flexible Models

Partnership Models

Start focused, expand as outcomes are proven. A mix of models is possible based on market need.

1

Wellness & Gap Closure

AWVs, care gap closure, and targeted quality visits for members who already have a PCP.

2

Primary Care

Engage and establish care for unattributed members — becoming their virtual medical home.

3

Comprehensive

Full scope: wellness visits, gap closure, ongoing primary care, and urgent care for targeted populations.

Urgent care is available regardless of model and can be scaled up or down based on market need.

How It Works

Getting started is operationally simple.

1

Credential & Configure

You

Enroll HealthTap as an in-network provider for selected plans and markets.

We

Configure platform, co-brand materials, prepare engagement campaigns.

2

Engage & Deliver Care

You

Provide eligibility files for targeted cohorts. Market HealthTap as a quality in-network PCP option.

We

Execute omnichannel engagement. Conduct visits, close gaps, document accurately.

3

Measure & Expand

You

Reimburse at the negotiated rate (FFS, PEMPM, or VBC).

We

Submit claims and clinical data. Steer to in-network referrals and formulary meds. Report outcomes.

What Our Partners Say

"

HealthTap has been a star partner to collaborate with by every measure. They have worked diligently to seamlessly incorporate Clover's technology into their workflows, resulting in stellar usage compliance by their physicians. We're impressed by how well HealthTap PCPs have adapted to providing technology-enabled virtual care for our members.

Carl Rathjen
VP Innovations & Partnerships, Clover Health
"

HealthTap is an example of a healthcare innovator fostering a trusted physician-patient relationship based on longitudinal care. I absolutely believe the future is distributed care — and the direction of HealthTap is, in my opinion, right on target.

Andrew Toy
CEO, Clover Health
Trusted by
Clover HealthEmblemHealthBCBS NebraskaBCBS Kansas CityHighmark

Lines of Business Supported

Medicare AdvantageTraditional MedicareMedicaid Managed CareD-SNP / C-SNPCommercialExchange / ACAState Essential Plans

Let's Build a Virtual Primary Care Strategy Tailored to Your Plan

Start with a focused pilot or deploy at scale — we'll design the right model for your population, your quality priorities, and your economics.

[email protected]
healthtap.com